Practical benefits of QR code scan statistics

On the GET-QR service, QR code analytics are available free of charge for all registered users. By logging into your account and selecting a specific QR code, you gain access to valuable insights: the total and unique number of scans, daily content view history, and data on the operating systems and browsers used by scanners.

Let's explore 5 real-life examples demonstrating the usefulness of each key QR code scan statistic for various categories of users:

1. Total number of scans

This parameter indicates how many times your code has been scanned. It includes multiple scans from the same user.

Imagine a restaurant owner creates QR codes for PDF menus and places them on tables for quick digital access to a virtual list of dishes available for order. By analyzing the total QR code scan count, the owner can estimate how often guests used the digital menu during a given period. Comparing this data with the number of visitors helps to assess the convenience of the QR code for link menus and decide whether to replace paper menus.

2. Unique scan count

Unlike the previous parameter, the unique scan count of a QR code is always smaller and includes only new users’ actions. If a person opens your code more than once, only one scan will be counted in the statistics.

Let's consider this difference with an example. Suppose posters with dynamic QR codes and promotion descriptions from a local supermarket are displayed in various parts of the city. Knowing the number of unique scans allows marketers to track how many real people viewed the offer and not how many times the code was opened in total.

3. Scan history

When monitoring changes in user behavior, graphs become very useful. By examining the QR code scan history this way, you will notice trends and patterns related to the time of day and day of the week.

Let's say that participants in an art exhibition track the popularity of their exhibits using QR codes containing detailed descriptions of artworks. The visitor activity chart reveals peak interest times and helps estimate the specific hours or days when the target audience engages with the event most actively.

4. Operating systems used

This feature shows whether your audience uses devices with Android, iOS, or another OS. In many cases, this information proves very useful.

For instance, mobile app developers promote apps via QR codes with links to personalized pages in Google Play or the App Store. Analyzing the operating systems used helps decide whether to invest more in Android or iOS versions of the software, based on real user data.

5. Browsers used

Most users primarily convert links into QR codes, while files in formats like PDF, PNG, and JPG are used less frequently. In the first case, the code owner can see which browsers people use to view the encrypted web pages — information that holds significant value.

Imagine an online baking store placing QR codes on product packaging, linking to recipes and instructions for using the products. Information summary on browsers will help to adapt the site to the most popular web surfing programs among users, for example, Firefox, Chrome, Brave, etc. As a result, QR code scanning statistics improve user experience and customer satisfaction.

As shown, analyzing QR code scan data enables better business and marketing results. Therefore, before generating QR codes, register on the GET-QR service to access free QR code analytics!