Best links to include in a multi-link QR code

A QR code for multiple links is a universal code type that combines several URLs on a single page. When scanned, users are taken to a mini-landing page where they can choose which link to open based on their interests. This approach does not segment or limit the audience; instead, it helps reach a wider group of people and provide diverse content.

As a result, a QR code with multiple links provides access to a variety of pages: a website, social media, online stores, reviews, and other information resources relevant to potential customers. This format allows you to direct the audience’s attention to the channels where interaction will be most useful and productive.

Let’s compile a list of the most popular URL options that can be used to generate a multi-link QR code.

To the website

The official website of a company, organization, or brand remains the primary point of introduction. It is often the first link in a QR code, appearing at the very top of the URL list. It can lead users to any page, such as a description of the company’s values, a list of services, contact information, or other important content.

By adding a website link to a QR code, a company emphasizes transparency and credibility. This is especially important for businesses that want to build trust with their target audience and drive traffic to their own site rather than third-party platforms.

Social media

A multi-link QR code is ideal for directing people to your brand’s social media pages. Users can view posts, leave comments, subscribe, send messages, and perform other actions.

You can also create a QR code that combines all social media platforms in one place: Instagram, TikTok, YouTube, Facebook, X (Twitter), and others. Users choose which platforms interest them and where they prefer to engage with your content.

Reviews and recommendations

Many customers carefully research a company’s reputation before purchasing products or services. When choosing a product or specialist, they pay attention to reviews from other people and the overall rating of the business, for example on Google Maps.

To help potential customers make an informed decision, it is worth adding a link to a page with reviews, case studies, and recommendations to your QR code. This builds trust, reduces objections, and improves the customer experience. This approach is especially relevant for freelancers, coaches, beauty professionals, and other specialists.

For an online store

For businesses, a dynamic QR code is a way to shorten the path to purchase and increase conversion within the sales funnel. If users can immediately go to the online store or service booking page, the likelihood of making a purchase increases significantly.

Therefore, it is advisable to generate a multi-link QR code in which one of the links leads to the online store. This code can be placed on social media, flyers, and in physical retail locations.

For specific projects

Links to a new YouTube video, a podcast on Spotify, a presentation on Google Drive, or an article on a corporate website can all be combined in a multi-link QR code. This helps promote current marketing campaigns and direct audiences to the most relevant content.

This approach is especially useful for companies that regularly launch new products and want to present them to their target audience as quickly as possible. By updating the links in the QR code, you can keep the information актуально at any time.

Newsletter subscription

Email newsletters are regaining popularity, especially among influencers and industry experts. They help maintain regular contact with the audience and share valuable content. Therefore, adding a link to a newsletter subscription page in a QR code has become increasingly common.

Thus, a QR code with multiple links is a versatile tool for various situations. It brings together all the key pages of a company, brand, or influencer in one place, simplifying interaction with the audience. If you want to increase engagement and activity, it is worth creating a QR code for multiple links. It is simple, fast, and highly effective.