How to customize your QR code design to match your brand identity
Many companies strive to create a recognizable brand image in the minds of their target audience to achieve commercial success. To do this, they carefully develop a corporate identity - a cohesive set of visual and communicative elements that express the brand’s essence and highlight its unique value.
When integrating QR codes in marketing materials, it’s essential that the QR code design aligns with your company’s corporate identity and complements all its components. After all, QR codes don’t just redirect users to specific content—they should also visually reinforce the brand’s identity and create a seamless experience.
Use expert recommendations from GET-QR and customize your QR codes using the versatile options available in our QR code generator, while incorporating your company’s branding elements.
1. QR code color palette
Color is the first thing that grabs attention and sparks associations with a particular brand. Therefore, it’s crucial to select the shades of the QR code cells and background according to your corporate color scheme approved by your management team.
Choose one of your brand’s primary corporate colors for the main QR code elements, and use a neutral or complementary tone for the background. Always ensure the color combination maintains excellent QR code readability - poor contrast can make scanning difficult for users.
2. QR code cell style
A good QR code generator allows you to customize the style of the code’s cells to reflect your company’s image. This includes the pattern of the QR elements and the shape of the squares.
Though subtle, this detail can significantly boost your brand’s visual appeal. For instance, rounded cells convey a friendly, modern, and youthful vibe, ideal for startups and dynamic brands, whereas square cells suggest solidity, technology, and professionalism - perfect for established corporations. Always select a QR code style that matches your company’s brand positioning and corporate style.
3. Logo inside the QR code
You can add your company logo to the center of the QR code to create instant brand recognition for users. Use the options available on the GET-QR service within the QR code design settings, or upload your logo via the designated button.
Tip: For best results, the logo should be easily distinguishable from the surrounding QR pattern. Choose high-contrast colors and avoid overly fine details that might blend into the QR pattern.
4. QR code with a frame and compelling CTA
To motivate users to scan, include a clear call to action (CTA) like ‘Scan me’, ‘Learn more’, or ‘Discount today only’. These phrases can be conveniently placed above or below the code, often inside a frame. Additionally, many marketers like to incorporate a relevant slogan or campaign tagline into the QR code design if it fits the promotion.
Consider the Vodafone eSIM promotional campaign as an example. The primary color of this advertising Vodafone QR code is red from the brand’s corporate palette, with a classic white background. The center features Vodafone’s white and red logo, and the frame below displays the campaign slogan ‘Scan to connect’. This design makes the QR code feel like an integrated part of Vodafone’s brand ecosystem and highlights the trademark’s identity. The use of familiar colors and logo helps users instantly associate the code with Vodafone’s mobile services.
As demonstrated, focusing on your corporate style can significantly boost the impact of any marketing campaign. The GET-QR service offers extensive design customization, enabling you to create a QR code that is both harmonious and visually appealing!
