Convenience and efficiency: a complete guide on how to create a survey in Google Forms and integrate it into QR code

In a time when data is becoming a critical resource and feedback is of utmost importance, mastering Google Forms surveys is an indispensable skill. Whether you're looking for customer information, evaluating employee satisfaction, or conducting market research, Google Forms provides a fast, free, and user-friendly solution. It's no surprise that Google Forms is the go-to tool for many, thanks to its customizable options and intuitive interface.

Imagine you're planning a large event and need participant feedback. With this service, you can easily create a custom Google Form survey tailored to your event's needs, from assessing overall satisfaction to gathering improvement suggestions. What's more, with features like multiple choice questions and custom themes, you'll create an engaging and informative survey in Google Forms.

And there's more! Integrating QR codes makes sharing your Google Forms even simpler. All you need to do is generate the survey QR code using our free QR code generator. Respondents can easily scan a code using their smartphone to access your survey, allowing you to collect feedback quickly and conveniently.

In this guide, we'll walk you through the steps to create a survey in Google Forms and explore the numerous benefits of using this versatile tool.

So why are Google Forms so popular?

Main advantages of the Google Forms service

1. Autocomplete answers

Google Forms features an autocomplete function that uses predictive analytics to automatically prefill responses. This feature simplifies the response process, greatly increasing user experience and engagement. In addition, this service supports more than 14 languages, including Spanish, French, German, Arabic and Chinese, making it accessible to a global audience.

2. User-friendly design

The ease of working with forms makes them an optimal tool for obtaining data. Its user-friendly and easy-to-learn interface ensures that even beginners can quickly create, edit and customize a Google Form questionnaire, making it a popular choice for users of all skill levels.

3. Variety of templates

The many pre-built templates provided by Google Forms make the process of creating surveys much easier. Whether it's a job application, feedback, or event registration form, you can easily select the template you need, adapt it to your needs, and start collecting data right away.

4. Effective integration into the Google ecosystem

For businesses already using Google Workspace, integrating Google Forms surveys is seamless. All G Suite products, including Google Forms, are interconnected, making it easy to share and store information. This feature increases productivity and optimizes workflow.

5. Real-time collaboration

Google Forms makes real-time collaborative editing much easier. Team members can simultaneously make changes, add suggestions, and write comments. This feature is especially useful in team projects, where several members can simultaneously edit and view a survey in Google Forms.

6. Skip logic function

The function of skipping logical blocks allows you to create a Google questionnaire that adapts to participants' respondents. This gives respondents the opportunity to bypass irrelevant questions, allowing for more targeted and efficient information gathering.

7. Unlimited number of surveys and answers

One of the advantages of Google Forms is the option to conduct an unlimited number of surveys with any number of participants. This is especially valuable for companies that want to collect data in large volumes without additional costs.

8. Wide integration possibilities

Google Forms integrates seamlessly with various tools and platforms like MailChimp, HubSpot, and Slack. This helps extend the functionality of surveys in Google Forms, and also allows users to streamline their workflows by connecting survey data with other business applications.

9. Free access

One of the most compelling benefits is that Google Forms is entirely free. Conducting online surveys at no cost makes this tool accessible to a wide range of users, including both individuals and organizations, especially those with limited budgets looking to optimize their resources.

Guide to making a survey using Google Forms

Now let's take a step-by-step look at how to create a survey in Google Forms so you can quickly and easily collect valuable data and feedback from your audience.

Step 1: Open a form in Google Forms 

To create a new Google Forms survey, log in to your Google account. Navigate to forms.google.com and click  'Blank form' to create the form by yourself or choose a template from a range of pre-made templates by clicking  'Template Gallery'.  

Step 2: Give your Google Form a title

You'll see 'Untitled form' at the top of the page. Click on this text to rename your survey. For instance, you can call it 'Client Satisfaction Assessment.' Beneath this, in the 'Form description' field, you can provide a brief overview or description of your survey.

Step 3: Enter your survey questions in Google Form

Start by inserting questions into your Google Form survey. Click on 'Untitled Question' to type in your question. To insert questions, use the icons on the right-hand side of the interface. Here’s a brief overview of each icon and its function:

- circle with a plus: create a new question;

- paper with an arrow: import questions from other sources (like previously made Google Form);

- large and small T icon: add a text box containing a title and description without a question, useful for adding context;

- square with two small triangles: insert a new question accompanied by an image;

- rectangle with a triangle: add a question that includes a video;

- parallel rectangles: create a separate section within the Google Form questionnaire to distinguish it from others.

Step 4: Add answer options if necessary

For your convenience, Google Forms supports various question types, such as short answers, multiple-choice, linear scales, among others. To modify the question type, click the dropdown within the question box and select the type you need:

- short answer: enter a brief response;

- paragraph: provide a detailed answer;

- multiple choice: select one right option from many;

- checkboxes: choose several options from a list;

- dropdown: pick an answer from a dropdown list;

- file upload: upload a file as your response;

- linear scale:  choose a rating on a numerical or qualitative scale;

- multiple choice grid: combine answers within a grid;

- checkbox grid: select several responses within a grid format;

- date: provide a date as the answer;

- time: input a specific time.

Step 5: Continue the process until you've made all the questions for your questionnaire in Google Forms

- to remove an answer, simply click the X icon next to it;

- delete a question by selecting the trash can icon at the bottom of the question box;

- duplicate a question using the 'Copy' icon located beside the trash icon;

- ensure certain questions are mandatory by toggling the slider labeled required;

- access additional settings by clicking on the three vertical dots.

Step 6: Personalize the survey theme

To begin, select the 'Customize Theme' icon located in the top right corner. Explore various themes or search for a specific one. Adjust the color palette, font style, and background to align with your brand or survey thematics.

Step 7: Preview your Google Form

Please review your survey before sharing it. Click the 'Preview button' (eye icon) in the top right corner to open a new window where you can test your questionnaire. Make sure all questions are formulated correctly and do not contain typos. Once you're happy with the results, you can publish your Google Forms survey and add a link to the QR code to share it!

Step 8: Generate a QR code using GET-QR and share your survey

First, you need to click on the 'Send' button in the upper right corner. To copy the URL, simply go to the paperclip icon and Google Forms will generate a unique link for your Google Forms quiz. Be sure to check the 'Shorten URL' checkbox to avoid creating long and confusing web addresses.

Next, follow these steps:

– open our free QR code generator and select the QR code type 'Google Forms';

– add the copied URL to the QR code and name your code;

– customize the appearance of the QR code, including changing its color scheme, choosing a style and frame, and adding a logo;

– click the 'Create' button to preview the code and make sure it looks the way you need;

– click the 'Download' button to save the code in the desired format (PNG or SVG) and optimal size (1024, 2048, 4096 px).

Step 9. Analyze the answers to the questions

Tracking responses in Google Forms is straightforward and convenient. Simply navigate to the 'Responses' tab in the top right corner. This section provides you with an overview of the number of respondents and their answers.

Google Forms automatically generates graphs and charts for each question, simplifying the analysis process. You can view the answers directly on the Google Sheets page or download them in CSV format for further examination.

Creating surveys with Google Forms, combined with the option to generate free QR codes using our advanced QR code generator, offers a user-friendly and effective method for collecting feedback. This approach not only saves time and effort but also facilitates the distribution of surveys to a wider audience.

For businesses, this translates into quicker access to customer feedback, enabling a swift response to market demands and improvements in the quality of products or services. Consequently, companies can better align with audience expectations and improve customer satisfaction, which contributes to business growth and strengthening its position in the market.