How to get and use QR code scan statistics
First of all, the user is faced with the task of creating a QR code to distribute the desired content. So, you add the selected file or URL to the QR code, share the generated code online or offline, and other people can easily access the information. They will instantly view an image, text, PDF file, website, etc.
However QR codes offer more than just easy access to information; they also provide valuable analytics. If you create a dynamic QR code, you gain access to scan statistics: who scanned the code, when, and from what device. In the future, such information will be useful for analyzing the effectiveness of a specific QR code and making necessary adjustments to its content or design.
What is the value of QR code statistics?
QR codes have found their use in work and personal purposes, but they are especially often used in marketing. Thus, companies integrate dynamic codes into advertising to make their campaigns more interactive and attractive to the target audience. To do this, just add a file or link to QR code, place it strategically and track its performance to optimize the strategies.
Analyzing user behavior through statistics on QR code usage allows you to draw important conclusions to refine your marketing approach. With comprehensive scan data, you can make informed decisions about implementing QR codes in online or offline advertising.
For example, you decide to create a PDF QR code for a menu in your restaurant but see minimal views in the QR code usage statistics, it may indicate that your guests are not noticing the PDF QR code due to its wrong placement. In this case, try placing your interactive code on the tables. This adjustment will likely improve the statistics of QR code and visitors’ satisfaction.
Comprehensive information about QR codes
QR code analytics is available to users of the GET-QR QR code generator absolutely free of charge. Here’s the valuable information you can obtain about your codes:
– total number of scans;
– number of unique scans;
– scans history displayed as a graph;
– operating systems and browsers used, shown as diagrams.
Users often wonder about the difference between the total number of scans and the number of unique scans. Let's look at an example: you decided to add a PDF to a QR code, and in the “Statistics” tab you have two numbers - 100 and 75.
In this case, 100 is the total number of QR code scans. This metric is always larger and includes all the times users opened your QR code wth PDF. And 75 is a unique number of scans, which is always less and indicates exclusively new users. Some users opened your code more than once, which is why the total score is 100.
How to get QR code statistics
If you plan to track QR codes, be sure to create an account with GET-QR before you start generating them. Only registered users have access to their personal library, where all created codes are stored.
So, to view QR code scan statistics, follow these steps:
– open the GET-QR QR code generator. Log in to your account if you have not already;
– click on the 'Your QR codes' button or the QR code icon in the upper right corner of the page. All dynamic QR codes you create in this account are stored here;
– select the QR code whose analytics you want to view. Next, click on the 'Statistics' button located to the right of each code;
– page with statistical information for the selected QR code will open. If necessary, zoom in or out on the graph to take a closer look at the code usage dynamics.
If you wish, you can download data on scans of QR code in a suitable format (SVG, PNG, CSV) for further study of the information and planning your marketing strategy.
Remember, scanning statistics can only be obtained using dynamic QR codes. This is precisely their significant advantage over static ones. Therefore, before making a QR code for a link or file, it is very important to find a reliable QR code generator. The GET-QR service allows you to generate dynamic codes for free, so try creating a QR code and viewing its statistics right now!